LO1 5 types of AMP

The Killers - Somebody Told Me

https://www.youtube.com/watch?v=Y5fBdpreJiU

A) The purpose of the video is to entertain the viewer during the song. It does this by switching camera views and showing the band from different views and in different lighting this gives the viewer something to look at and keep them engaged with the visuals. Another use of the product is to sell the artist and the song we know this because the lead singer (the face of the band) is in all of the shots this connotes that we are meant to look at the artist and remember who he is. We also know that the visuals are used to sell the song by showing us the band playing at the same time as the song is playing. 
B) We know that it’s a music video because we see the band play their song and the visuals matching the audio (Andrew Goodwin 1992)
C) This music video involves a lot of MISE EN SCENE. The videos is denotes in a desert this connotes loneliness and freedom. The denoted costumes and make up do not fit in with the location of the video but they connote people standing out from the crowd trying to impress someone. The band members are wearing suits this is part of the bands persona as they use sits a lot in their videos. The suits the band members are wearing are all different this connects them but also connotes that they all have their own personality. The lead singer's (Brandon Flowers) suit is different and stands out from the rest the purpose of this is to show him off because of him being the face of the band and having the most screen time this gives us a sense of ideal self/ideal partner (Carl Rodgers 1980). The denoted props are instruments and the big screen. These props connote different things the screen shows the group playing in the same location but in daytime this connotes change. The iconography of the video is shown on the screen it shows the band playing in the past. The denoted colours are dark colours like dark browns greens and blacks on the band and very bright colours like yellows reds and on the screen behind them. The instruments are very iconic to an indie rock band as every indie rock band has theses instruments (guitars, drums and microphone). The denoted lighting is artificial and keeps the band in light and everything else dark this connotes the centre of attention.
E) The genre is rock and we can tell that because of the loud music and many guitars, which is a very clichéd type of rock video. The video shows us the band performing (Carlson 1999). The target audience is alternative rock fans.
F) The audience of the band are aged 16-30 about 50-50 male and female the audience are A,B,C1. The audience will be fans of indie rock and pop. 

Urban Cone - Urban Photograph
https://www.youtube.com/watch?v=12NhQ2VVHaU

A) The purpose of the video is to entertain the viewer during the song. It does this by switching camera views and showing the band from different views and in different lighting this gives the viewer something to look at and keep them engaged with the visuals. Another use of the product is to sell the artists and the song by always having members of the band in the video. 
B) We know this is a pop song/video because of how the video is set with the sense of freedom that is very popular in music overall to make people stop working and enjoy themselves. In the video we see the band play their song this “anchors” the visuals with the audio. 
C) This music video denotes the band members going on a trip to the countryside but this connotes freedom and independence. The props are just the instruments that the band has with them. The band is wearing just the everyday clothes this connotes them being modern and being just like their target audience. This video connects with what many young adults want to do everyone wants to be free and not care about money and civilization. The lighting in the video is natural and high key this connotes the achievement of being free and completing your dreams. This is stereotypical of indie rock bands as they all want to show freedom and independence. The gesture of gripping the microphone with both hands shows that the singer is very enthusiastic about this song.
E) The genre is pop we know this from the style and the idea that is passed on by the video. The video starts of as a narrative and blends in to a performance.  The target audience is pop fans and indie fans.
F) The audience of the band are aged 16-25 about 70% female and 30% male the audience are A,B,C1. The audience will be fans of pop. 





 Arctic Monkeys - Do I wanna know
https://www.youtube.com/watch?v=bpOSxM0rNPM

A) The purpose of the music video is to entertain and to keep the listener/viewer entertained throughout the song. The video keeps the viewer entertained by changing the video with the music. The video is also connected to the audio not by the band playing but by having the animation change with the beat of the song. 

B) We know that it’s a music video because the visuals fit in with the beat and the video explains the lyrics. This “anchors” it to the audio (Goodwin 1999).
C) This music video is an animation that shows a lot of racing clichés and the animation fits in with the beat of the song (Goodwin 1999). The video also shows sound waves for when the band are playing or singing. The different members of the band have different coloured sound waves this shows how different all the members of the band are from each other. This also gives the audience a sense of independence.
E) Indie Rock we know this by the style of the song and the instruments used. We know this video is a performance because we never see the band but we do see their sound waves. The target audience is indie rock fans
F) The audience of the band are aged 16-30 about 50-50 male and female the audience are A,B,C1. The audience will be fans of indie rock. 


Willy Moon-Railroad track
https://www.youtube.com/watch?v=PF479nQ-s8E

A) The purpose is to entertain and explain the song

B) We know that its a indie pop music video because its based on 80s pop this is very poular in indie pop.
C) This video denotes the singer walking through an abandoned area this connotes the style on the song which is indie-pop this style is based around the 80's. In some clips of the video the singer has a microphone this is very popular among pop songs and that connotes music in general. This video connects to people who enjoy standing out.
E) The genre is indie pop we know this because of the style of the video it is very 60-80 this is very popular in indie pop The target audience is indie and pop fans
F) The audience of the band are aged 18-30 about 70% male and 30%female the audience are A,B,C1. The audience will be fans of indie rock and pop. 



Ivan-b lights on me 
https://www.youtube.com/watch?v=2atNKxP_o-c

A) The purpose of the music video is to keep the viewer entertained during the song. 

B) In the video we see the rapper raping this shows tells us that this is a rap music video.
C) This video denotes many different clips from different places this connotes change. The denoted locations are photographic locations. This video connects with many teens and young adults. The lighting in the video is high key this connotes realism. 
E) We know that its a rap video because we can see the musician rap in to the camera this is very common in rap music videos. The target audience is rap and hip-hop fans. 
F) The audience of the band are aged 16-20 about 70% male and 30% female the audience are A,B,C1. The audience will be fans of rap and hip-hop.